Course Overview:
The BA (Hons) Arts and Cultural Management (with Integrated International Foundation Year) is a four-year program designed for students who require additional academic preparation before starting their degree. This course provides a solid foundation in arts management, cultural policy, and creative entrepreneurship, offering a comprehensive understanding of the skills needed to succeed in the arts and cultural industries.
The Integrated International Foundation Year is tailored for international students or those whose qualifications do not meet the standard entry requirements. It helps to build the academic, cultural, and English language skills necessary to progress to the full undergraduate degree.
Course Structure:
Year 0: Integrated International Foundation Year
- Introduction to Arts and Culture: Explore the basic principles of the arts and cultural industries, with an overview of their historical, social, and economic contexts.
- Academic English and Study Skills: Develop your academic writing, research, and presentation skills to meet the demands of higher education.
- Introduction to Business and Management: Learn essential business concepts, including management, marketing, and leadership within a business context.
- Cultural Perspectives and Awareness: Understand global cultural differences and their influence on managing arts organizations and creative enterprises.
Year 1: Foundations in Arts and Cultural Management
- Introduction to Arts Management: Learn the key concepts and practices involved in managing cultural organizations and institutions.
- Cultural Policy and Planning: Explore the role of government, policy-makers, and organizations in shaping the cultural landscape.
- Arts Marketing and Audience Development: Understand the fundamentals of arts marketing, from audience research to engagement strategies.
- Event Management in the Creative Industries: Study the logistics and planning of arts events, such as exhibitions, festivals, and performances.
Year 2: Intermediate Studies in Arts Management
- Leadership and Strategic Thinking in the Arts: Develop leadership skills with a focus on decision-making, team management, and strategic planning in the cultural sector.
- Cultural Entrepreneurship: Gain insights into starting and managing creative enterprises and entrepreneurial ventures in the arts.
- Digital Marketing for the Arts: Explore the role of digital platforms in marketing, audience engagement, and the overall transformation of the cultural industries.
- Project Management for Arts Organizations: Learn the principles of managing arts projects, from planning and execution to evaluation and sustainability.
Year 3: Advanced Arts and Cultural Management
- Cultural Leadership and Innovation: Study advanced leadership models and practices, focusing on creativity and innovation in the arts sector.
- Arts Finance and Fundraising: Gain skills in financial management, budgeting, and fundraising techniques for cultural organizations.
- Global Perspectives on Arts and Culture: Explore the global challenges and opportunities in arts management, including international cultural policies and cross-cultural management.
- Final Major Project or Dissertation: Conduct an independent research project or practical initiative addressing a real-world issue in arts and cultural management, applying the theoretical knowledge gained throughout the program.